E-commerce seems to have supplanted traditional sales channels in many markets. While this may seem to be a far-fetched statement, statistics certainly show an undeniable pattern.
According to survey reports from one of the major players in the field, BigCommerce, “results show that 96 percent of Americans are shopping online, spending an average of five hours per week making online purchases and allocating an average of 36 percent of their shopping budgets to e-commerce.” How important is shopping to consumers? The report shows that online shoppers “ranked online shopping ahead of smartphone GPS and streaming media as a basic essential they could not live without.” Interestingly, as many as 51 percent of Americans prefer to shop online while a whopping 96 percent who have Internet access have made an online purchase at one time or another.
All these statistics hardly beat the imagination considering the fact that e-commerce is growing at 23 percent annually. Forty-eight percent of the women surveyed shopped on webstores or independent boutiques, one example of which is Styles for Less. Given the attraction of women towards online fashion shopping, what possible trends have been discerned from their activities? Here are three of them.
This refers to a multichannel shopping experience so that the consumer is provided with a seamless shopping experience. Stats indicate that omnichannel shoppers have a 30 percent higher lifetime value than mono channel shoppers. This is obviously a great opportunity for retailers providing online shopping for women clothing.
Fast Fashion Adoption
This is the ability to adopt swiftly the trends that are kick-started by celebrities and other influencers. Upwardly mobile brands are very nimble in leveraging this concept to attract shoppers.
It may surprise many to know that women have borrowed over $300 million worth of dresses since 2009. This is a little more logistically delicate than Uber and Airbnb, but it has shown that it works.
Women shopping fashion has grown by leaps and bounds, and it continues to evolve with new trends and concepts.