That hairstyling is the fastest growing industry in many parts of the world is not disputable. For those who make the right moves, the male grooming industry has the potential to bring in a steady flow of profit. However, you need to attract a loyal clientele. Here are three easy ways you can do so.
Keep Up with the Latest Equipment
To provide superior customer service and attract new clients, you need to invest in high-quality equipment. Find hairdressing scissors in New Zealand that deliver the trendiest haircuts. If it’s been a while since you revamped your chairs, consider replacing them with the latest and most comfortable ones. That being said, you don’t need to change things every year. The idea is to avoid falling behind.
Use Incentives to Get New Clients
Everyone loves a great deal. Give new clients an offer they can’t refuse, and they’ll check you out. For instance, provide haircuts at half the price for new clients. Alternatively, offer a complimentary service for free. Be sure to circulate this information widely, either through referrals, social media or even flyers. Once they’ve experienced your superior service, they’ll be back.
Establish a Dominant Online Presence
It’s strange how many barbershops don’t take their businesses online, given the massive potential there. At least have a decent website, and continually work on making it better. Take the time to post new content regularly, especially high-quality photos of your work, staff and space. If you have special offers, update them on your website. Open a page on social media platforms for your shop, too.
For your barbershop to keep growing, you need an expanding clientele. Fortunately, if you are creative enough, it doesn’t take a lot of work to attract new customers to your space.